HD a sandbox for creativity
Since the television networks openly missed their deadlines for being 100% HD by whenever the FCC told them to, there are only a handful of HD channels dedicated to the format.
On one hand this sucks, on the other, you have a channel like RAVE which is all HD, Dolby 5.1 concerts produced by PBS. They are incredible.
Seems to me there is a huge opportunity for marketers to sponsor or create HD content while the content fields are relatively untended.
Listening to my fantasy wife Sheryl Crow right now... Looks and sounds GREAT.