Welcome to MonkeyVision™.
If you can't beat 'em, join Google.
That you can now search recipes on Google and it is intuiitive and generates good results is not surprising.
What is surprising is that the content seems to be entirely from the Conde Nast food site, Epicurious. Whenever you find a recipe you like, off you go to the long-standing foodie URL. What's fascinating is that rather than trying to improve their own interface, they dumped the contents of their database into Google's lair. Hmmm.