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Airing their dirty laundry... the right way!
Unilever's ALL brand teamed up with Alcone Marketing Group to roll out their duds wrapped around a NYC bus with "Spot the Bus" sweepstakes. The campagin used consumers cell phones to record the bus' location and enter them into the sweeps.
An exciting promotion all in all, assuming you are standing upwind of the vehicle!
VIA: PROMO Article